Here's the presentation: https://docs.google.com/presentation/d/1NA0P-hv6wOeUKJma0-ZLlIlW4n4025MV/edit#slide=id.p1

1000 headlines swipe: https://docs.google.com/presentation/d/1NA0P-hv6wOeUKJma0-ZLlIlW4n4025MV/edit#slide=id.p1

Ad examples:
https://docs.google.com/presentation/d/1SQcw-NBZb1vj_Z1HRvQgIrF6bTqQLpKw/edit#slide=id.p1

Headlines 101:
https://docs.google.com/document/u/2/d/1cd9r9iYaixQG5nqZ6jg_CDdJgb1tdbym/edit?usp=drive_web&ouid=100351548384529254356&rtpof=true

Please don't edit the documents, click on 'File', then 'download'.